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About Us
 

Lukritiv was founded in 2006 by brothers Tull and Shaan Ashard with the idea to produce streetwear injected with their art and design, honed by a lifetime of drawing and years of painting on the streets. The intent was to create a label representing themselves, their crew and their culture.

 

It all started with the opportunity through Daniel Grigg to produce a crew shirt, Xtra Durti. Just one for the lads, with no long term aspirations in mind. However, this shirt was picked up by a couple of well-established retailers, and with the realization of a potentially successful venture, lukritiv was born.

 

With the focus on importance of quality design and quality product, the first gear was released in November 2006. Since then, the journey has had countless obstacles on the road, but lukritiv continues to grow, building a strong reputation for top quality garments with the freshest designs.

 

Recently, we lost a good friend, an important collaborator and lukritiv’s number one ambassador, Robert Hunter. His never ending enthusiasm for life, his family, his crew and his music in the face of insurmountable challenges is an enduring inspiration that will be carried through every thread of lukritiv’s future. See you in paradise brother, rest in peace.


Peace,

tull 14